THE VILLA COLLECTION PRE, DURING & POST TRANSFORMATION
The Collection And The Images That Recorded It
The videos and images of the portfolio are not merely decoration, branding, or a visual reprieve from the reams of text—they are evidence. They provide crucial context and understanding.
I have over 100,000 photos documenting the portfolio: from the starting condition of the properties, through the works on each project, and finally, the completed transformations. These photos are a testament to the immense pride I took in the properties, their transformation, and the guest experience that resulted.
What follows is just a fraction. There is neither the time nor the space here to convey the true scale of the work undertaken, or to do justice to the tens of thousands of photos and videos that exist. But even as a small sample, these images speak for themselves. I challenge anyone to view them, then read the allegations made by the consortium — and explain how the two can possibly be reconciled.
“A photograph is both a witness and a weapon.” – Susan Sontag
Photos don’t lie. And 100,000 photos and videos don’t just prove my case — they obliterate theirs. They are an unambiguous, visual annihilation of every falsehood the consortium has pushed and Media24 has published. That such overwhelming visual evidence was ignored — not only by Media24, but by the Press Council charged with holding them accountable — speaks volumes about the state of media integrity and oversight in this country.
These images and videos represent and explain the motivation of the campaign, its purpose, and its goals. Moreover, they thoroughly debunk the majority of the lies told by the consortium, including accusations of damage, scamming, and rent arrears:
Lies about damage: These are self-evidently disproven by the videos and photos. The truth is so clear that further comment is unnecessary.
Lies about my operating a faux villa business: Villa scams typically involve faux hosts advertising non-existent properties, taking bookings, and vanishing with the proceeds. No genuine villa fraudster would invest their life savings, years of their life, and so much passion, attention to detail, and love into transforming properties. Who would risk everything they have, only to sabotage it by operating a sham sideline operation?
Lies about rent arrears: Aside from the rental accounts and bank records themselves, which expose this falsehood, common sense alone disproves it. What rational tenant would rent a property, invest millions into it, and pour so much of themselves into its transformation, only to stop paying rent and hand over the properties and their home to the landlords on a silver platter?
Lies about my being hard to track down or vanishing: Anyone reviewing the albums can see I worked 18+ hours a day, every single day. For a year and a half, I never left the properties, ensuring the transformations were completed and that the guest experience was as close to perfect as possible. Hard to track down? I was nowhere but the properties, doing nothing but creating something extraordinary.
Lies behind the first arrest: The suggestion that I broke into my own home is absurd, as is the idea that I would steal three very old, worthless TVs or the junk contents of a back room. All this while spending millions on the properties and obsessing over every detail? The notion defies logic.
These lies—and many others—are dismantled by simply understanding the work undertaken, the money spent, and the time invested. The claims made by the consortium, their proxies, and the investigating offices are exposed as cynical, immoral, deceitful fabrications and twisted distortions of the truth.
The Relevance In Creating Understanding
Perhaps the greatest challenge in getting the truth into the public domain and understood is the combined effect of Media24's fabricated and false allegations, alongside the natural skepticism people feel when confronted with the implausible behavior of the consortium.
Media24 framed the battle as "rogue tenant versus aggrieved landlord," entirely burying the truth about the transformative work done on the properties. The principles of the agreements, the leases, and even the fact that the proposal originated from the landlords—not me—were omitted entirely. My experience is that with this narrative dominating the discourse, my attempts to expose the truth have often been met with incredulity.
This portfolio represents the properties I transformed—personally, completely, and at my own expense. Every one of these properties was unrecognizable compared to when I first took them on. Each required full-scale intervention, not only to attract high-end tourists but also to provide a luxury experience that would satisfy them during their stays.
What the Videos Reveal: A Targeted Transfer of Wealth
The videos and photos reveal a systematic and targeted transfer of wealth, adding insult to injury and injury to insult. The injustices layered upon me build to an egregious crescendo:
I took the risks. I had the vision. Every transformation began with my ideas and my willingness to tackle every challenge.
I created the designs, handled the planning and budgeting: Every detail was meticulously thought out and executed by me.
I hired labor when needed, managed them, and carried out much of the work myself: My hands were directly involved in every single step of the process.
I funded and managed the staff: Throughout the acquisition, transformation, and management of these properties, I employed and supervised half a dozen full-time managerial staff and a dozen housekeepers.
And the landlords contributed nothing: Contrary to the lies spread by Media24, not a single cent was spent by the landlords on repairs, maintenance, or essential work—I covered every expense.
But it gets worse: I paid R400,000 every month to the landlords, effectively paying for the privilege of transforming their properties and multiplying their wealth.
And worse still: Over the course of my occupation, this amounted to more than R6,000,000—double that figure when including the millions I invested in the properties, and triple that when accounting for the possessions they stole from me.
And yet worse: They stole R100,000,000 in rental premiums I had generated and benefited from millions more in increased capital value—all while making me pay to fund my own ruin.
Still not satisfied with their theft: They took everything—furniture, books, mirrors, rugs, artwork—every single item I owned. Not one thing was returned.
Even then, they wanted more: They orchestrated my arrest and imprisonment to further aid their theft.
And they went further: They worked to ensure my incarceration was as prolonged as possible.
The ultimate insult: Media24 portrayed me as the villain and them as the victims, rewriting my legacy of remarkable transformations and an innovative business model into a fabricated tale of being the so-called "villa scammer" who allegedly stole R34 million from unsuspecting guests.
And the cruellest blow of all: Their actions destroyed my immigration status. Unable to leave South Africa, I am trapped in an unending limbo. I cannot resolve this without either my passport or intervention from the Director-General of Home Affairs and other regulatory authorities—an outcome that hinges entirely on the press council fulfilling its duty to correct the false and defamatory articles.
Until then, I am silenced, my appeals for assistance falling on deaf ears. As a result, I have not seen my mother since 2020. Her lung cancer diagnosis in 2022 has only deepened this tragedy, robbing us of precious and irreplaceable time together. Each passing day is another stolen moment, dragging us closer to the devastating possibility that I may never see her again.
THE PROPERTIES BEFORE AND AFTER
The Theft of R5 Million in Possessions
Almost every item in these photos—every mirror, vase, rug, accessory, piece of art, furniture, cushion, throw, and bed set—was chosen and bought by me. Many were commissioned or personally made for me. Every single one was taken by the consortium. Thousands of items now adorn and enhance the properties, enabling them to command the same premium rents they also stole from me.
No law permitted what was done. No court order existed or exists. No legal right was granted, no process followed. There is no statute in this country, or any other, that allows a landlord to take every single item a tenant owns. Even if an eviction had occurred—and it didn’t—landlords don’t get to seize a person’s life. But then, landlords don’t usually orchestrate arrests, rely on fabricated charges, or operate on the assumption their tenant will never be released and never return.
When I left Pollsmoor prison in March, I had quite literally just the clothes on my back—the same clothes I was arrested in three months earlier and had lived in during that lice-infested hell.
When I requested the return of my possessions following my release, I expected ten enormous trucks filled with my 2,000 items—expensive, beautiful, unique. Instead, I received ten small boxes, almost entirely filled with junk, almost none of it mine. What was mine, including some moldy clothes, fit into two suitcases.
THE COLLECTION
THE COLLECTION HIGHLIGHTS
KEITH & INGE BROAD'S OWN MARKETING FOR LEIRMANS ROAD BEFORE AND AFTER
PRE-TRANSFORMATION 2020-2021
POST-TRANSFORMATION 2022-2023
There can be no better gage of the property's condition, the owner's perception of its condition and value, or the scope of the improvements than by looking at the owner's own marketing of the property. Any comparison of the property prior to my lease and transformation and after show a vast improvement in the property, its value and clearly the owner's perception of both as these are the marketing materials of their own agents.
The new and vastly improved property being advertised just days after my December arrest, despite having no legal right to do so, let alone be in the property.
In the same week that Media24 published their interview with "Inge" lamenting the damage to her property and the financial hardship i had caused them they were listing their property at R13 million more than its value of just a year earlier..
AFTER
THE COLLECTION
Turning into one of the guests favourite places on the property, including 20 foot sheer silk curtains, a bespoke dining table hand made that accommodated 12 guests, Philip Stark Ghost chairs, a can lounge set with bespoke hand made cushions, two crystal chandeliers, hand made bespoke design luxury bean bags for guests chill, and several large and expensive plant arrangements
"Justice is truth in action."
– Benjamin Disraeli